These illustrations were made for a company that sells ice cream (mostly) in chimney cakes. I chose to build the design around the idea of offering a moment of joy, so the hand became the central element that supported the concept. The colour palette also plays an important role – it’s modern and very yummy, making the products very instagrammable.
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![](https://e35rw6sydig.exactdn.com/wp-content/uploads/2022/02/YumVan_pt_animat_Thank_You_2-1024x293.gif?strip=all&lossy=1&ssl=1)